Mentoring vs Coaching – What Do Senior Managers Really Need? | Sigma Mentoring
Mentoring vs Coaching – What Do Senior Managers Really Need?
By Professor Brendan McMahon | The Oxford Experience – Global Leadership for Asian Executives

In the vocabulary of leadership development, few terms are as misunderstood as mentoring and coaching. Both aim to unlock potential, yet their pathways differ profoundly. For senior managers navigating the complexities of modern business—AI disruption, cross-cultural leadership, ethical governance—the question isn’t which one to choose, but how to blend both effectively. That balance lies at the heart of the Oxford Experience approach.
The Difference in Essence
Coaching is performance-focused. It asks questions to help individuals find their own solutions within a defined timeframe. Mentoring, on the other hand, is relationship-based and experiential—it draws on the mentor’s accumulated wisdom to guide reflection and growth. At Oxford, we see coaching as the art of questioning and mentoring as the art of storytelling. Together, they form a dynamic dialogue between curiosity and experience.
“Coaching sharpens the mind. Mentoring shapes the soul.”
Oxford’s Integrated Development Model
The Oxford Experience merges the strengths of both methods. In tutorials, executives receive coaching through Socratic questioning—being asked to think critically, challenge assumptions, and clarify intentions. But they are also mentored through case reflection and storytelling. Professors and visiting practitioners share their lived experiences of leadership dilemmas, allowing participants to learn from the emotional and ethical dimensions of real business life. This dual approach creates intellectual agility and emotional maturity.
Why Senior Managers Need More Than Coaching
Many corporate programmes emphasise coaching because it’s measurable and structured. Yet at the senior level, success is rarely about technique—it’s about judgment, empathy, and authenticity. Mentoring provides context: it gives executives access to the kind of hard-won insights that can’t be Googled. It also offers a mirror for self-examination, helping leaders align their personal values with professional goals. In an age of AI and automation, that human alignment is irreplaceable.
Emotional Intelligence as the Bridge
Emotional intelligence (EQ) binds coaching and mentoring together. Through Oxford’s reflective exercises—journals, peer feedback, and role plays—leaders learn to understand not just what they think, but how they feel when making critical decisions. The process builds resilience, humility, and clarity. EQ transforms learning from an intellectual exercise into a behavioural change.
Flipped Classrooms and Real-World Reflection
Participants in the Oxford Experience engage in flipped-classroom sessions where theory precedes practice. They prepare cases and readings before class, then explore real-world scenarios—mergers, ethical crises, or team conflicts—through debate and role play. These sessions expose the subtle interplay between strategic logic and emotional response. Executives discover that great leadership is not about always knowing the answer but about asking better questions.
Language and Leadership: Why English Fluency Matters
For Asian executives, mastering English fluency deepens their ability to participate in mentoring and coaching conversations with global peers. English is the shared medium of modern business storytelling—where ideas, trust, and influence converge. Oxford’s environment encourages active speaking, debating, and reflective writing in English. Participants find their voice—not only linguistically but intellectually—gaining confidence to articulate vision and lead internationally.
The Mentorship Mindset: Lifelong Learning
At Oxford, mentoring is not confined to the classroom—it’s a mindset. Alumni continue to exchange ideas, support each other’s ventures, and mentor emerging leaders across Asia. This community reinforces a core Oxford principle: leadership is service. To mentor others is to remain a student of life. The modern executive, therefore, must learn as much from listening as from leading.
Conclusion: The Dual Path to Growth
Senior managers don’t need to choose between coaching and mentoring—they need both. Coaching accelerates performance; mentoring deepens wisdom. The Sigma Mentoring Oxford Experience integrates both in a transformative journey of self-discovery, critical thinking, and human connection. Leaders leave not just improved but transformed—ready to guide others through uncertainty with clarity, empathy, and purpose.
Call to Action: Learn about our Executive Mentoring & Coaching Programmes or book a discovery call to design your leadership journey.
Categories: Mentoring, Coaching, Leadership, Oxford Experience












