Playing the Right Game | Corporate Programme | Sigma Mentoring
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Playing the Right Game:
Strategic Negotiation for the Global Boardroom

Your team is negotiating with counterparts who are playing a different game. This programme changes three specific things about how they prepare, analyse, and perform — measurable at six months, visible in the next negotiation they walk into.

28
Years Asia-Pacific
6
Landmark real cases
3
Delivery formats
26
Lessons · ~3.5 hrs
The problem

Why most negotiation training fails your global teams

Standard negotiation training teaches tactics. Tactics are real skills. They are not what is missing. What is missing is the structural analysis that happens before any tactic is deployed — and the cross-cultural payoff modelling that changes what your counterpart is actually optimising for.

Tactics without structure

Frameworks built for a world where everyone optimises for the same things fail when the counterpart is Japanese, Chinese, or Korean. The payoff structure is genuinely different — and tactics applied to an unmodelled game produce poor results regardless of execution quality.

Optimistic BATNA

Teams routinely overestimate their walk-away alternatives. They arrive at high-stakes negotiations with weaker positions than they believe — and the gap between assumed leverage and actual leverage is where value is lost consistently.

Theory without application

When game theory is taught academically — without real cases at genuine stakes — the concepts don’t transfer to the boardroom. Behaviour does not change because the framework never felt like it predicted reality.

Three capability shifts

What changes — and how you know it has

These are not knowledge objectives. They are behaviour changes — things your people will do differently in the next negotiation they walk into. Each is observable at six months by L&D review.

01

From positional preparation to game modelling

Participants build a full payoff matrix for both sides before any significant negotiation — not just their own position. They ask “what game is my counterpart actually playing?” before designing their approach.

Before
Counterpart’s payoffs are guesswork. Tactics applied to an unmodelled game.
After
Maps both sides with equal rigour. Identifies Nash Equilibrium before sitting down.
02

From optimistic BATNA to honest walk-away power

Participants develop real alternatives 4–6 weeks before key negotiations — not reactively on the day. They complete a written four-step honest BATNA assessment and map the relational walk-away cost alongside the financial.

Before
BATNA overestimated. Alternatives theoretical. Walk-away unclear under pressure.
After
Written 4-step BATNA done 4–6 weeks ahead. Relational BATNA mapped separately.
03

From cultural courtesy to cultural payoff accuracy

Participants treat mianzi, nemawashi, and kibun as analytical inputs — payoff dimensions that change counterpart decision-making as directly as commercial terms — not as etiquette considerations.

Before
Cross-cultural factors treated as etiquette. Counterpart “irrationality” unexplained.
After
Cultural payoffs modelled as analytical inputs. Dual framing designed before terms.
Real cases

Six landmark negotiations. Every lesson grounded in one.

No hypothetical scenarios. Each case is selected because it makes the game theory visible at the level of genuine strategic stakes — and because it has a cross-cultural dimension that changes the analysis.

Payoff Matrix · Korea
Samsung vs Apple
The Cooperation Paradox
$8B annual supply relationship maintained during simultaneous $2B+ patent war. Why Korean chaebol architecture makes this rational when Western organisations cannot replicate it.
Payoff Matrix · Japan
Toyota / GM NUMMI
Nemawashi as Pre-Game Strategy
How Toyota won effective operational control of a nominally 50/50 JV before any formal term was agreed — through months of pre-negotiation consensus work.
BATNA · ZOPA · M&A
Disney acquires Fox
Dynamic ZOPA
$52.4B to $71.3B in 18 months. How Comcast’s entry shifted the Zone of Possible Agreement — and why Fox chose the lower, more certain offer.
Relational BATNA
SoftBank / WeWork
The $14B Relational BATNA Failure
How LP obligations, sunk cost contamination, and professional identity made exit feel more expensive than $14B of continued investment past the point of analytical justification.
Prisoner’s Dilemma
UK–EU Brexit
Domestic Politics as Delta-Reducer
45 months of rational defection — then agreement in 53 hours when the approaching hard deadline raised both parties’ discount factors simultaneously.
Cultural Payoffs · China
US–China Trade War
The Wrong Payoff Matrix
Why the US “impose pain until cooperation” strategy failed: modelling China’s payoffs as purely economic, missing the domestic legitimacy dimension entirely.
Delivery options

Three formats. One curriculum. Built around your team.

Every format delivers the same curriculum, the same capability outcomes, and the same six real cases. Format choice depends on team size, geographic distribution, and how much time you can take from the calendar.

Most popular · senior teams

Face-to-Face Intensive

2 days · 12–30 participants
FacilitationBrendan McMahon, live
Live toolsAll 6 interactive case tools
MaterialsPre-read, workbook, role-play packs
Follow-up30-day online access included
LocationYour premises or offsite venue
Best · distributed teams

Blended Programme

4–6 weeks · up to 50 participants
Pre-work~3.5 hrs online, self-paced
Live sessions3 × 90-min virtual workshops
PlatformAcademy LMS + Zoom / Teams
CustomisationIndustry-specific case framing
Access90-day course access per seat
Best · large-scale rollout

Online Self-Access

Self-paced · unlimited seats
Content26 lessons · ~3.5 hours
PlatformAcademy LMS, mobile-ready
LicensingSeat-based corporate pricing
L&D trackingProgress dashboard included
CertificateOn completion, 70% pass mark
About the facilitator
BM
[Photo]
Brendan McMahon
Founder, Sigma Mentoring · Managing Director, Dagda Media

Brendan McMahon has spent 28 years designing and delivering negotiation and leadership programmes across Asia — in boardrooms, classrooms, and executive programmes in Japan, China, South Korea, Singapore, Hong Kong, and Malaysia.

His programmes are distinctive for one reason: they do not separate theory from application. Every framework is built around real cases at real stakes, with the cross-cultural dimension treated as a first-order analytical variable rather than an afterthought. Clients include multinationals with significant Asian operations, regional leadership programmes, and executive MBA cohorts seeking practitioners rather than academics.

28 years Asia-Pacific Japan · China · Korea · SE Asia Game theory practitioner Cross-cultural negotiation Executive-level facilitation
From the programmes

What participants say happened six months later

Not what they learned. What they did differently.

“The Samsung-Apple payoff matrix was the moment it clicked. Six years negotiating with Korean suppliers — and this was the first framework that explained their behaviour clearly.”

Senior Procurement Director, European manufacturing group

“What changed for me: I stopped assuming my counterpart was optimising for the same things I was. I spend the first 30 minutes of any serious preparation now just mapping their payoffs. The outcomes have been measurably different.”

VP Strategy, global financial services

“My team came back using language I hadn’t heard from them before — ‘what’s their BATNA,’ ‘what’s the mianzi cost here?’ That transfer of thinking is rare from a training programme.”

Chief People Officer, Asia-Pacific technology company
How it works

From first conversation to delivery in four steps

Corporate commissioning is not a catalogue purchase. We start with a conversation to understand your team, your counterpart contexts, and what a successful outcome looks like — then design accordingly.

1

Discovery call

30 minutes. Your team’s level, counterpart contexts, desired outcomes, calendar constraints. No pitch — diagnosis first.

2

Programme design

Confirm format, customise case framing to your industry where relevant, agree pre-programme materials. Typically 5–7 days.

3

Proposal & contract

Written proposal with objectives, format, schedule, and investment. Simple contract. Deposit to confirm the date.

4

Delivery

Pre-read distributed 1–2 weeks prior. Optional 90-minute follow-up debrief at six weeks post-programme.

Start with a conversation, not a contract

Tell us about your team and we’ll tell you which format makes sense. A genuine 30-minute diagnostic to see if this is the right programme for your people.

We respond within one business day. No cold follow-up — if we’re not the right fit, we’ll say so.

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