Game theory on a Tuesday morning
Six everyday business problems from six industries — each one a game you now know how to read. No famous cases here: these are the situations you will actually meet. Read the story, find the game, try the exercise.
Insurance: The Audit Game
The situation
Your claims unit receives 100,000 claims a year; about 3% are fraudulent. A full investigation costs $400 per claim. Fraudsters adapt to any rule you publish.
The game
This is an inspection game with no stable pure strategy. Never audit → fraud pays → fraud grows. Always audit → fraud stops → your audits are pure cost → you cut them → fraud returns. The answer is a mixed strategy: audit at a credibly RANDOM rate that makes fraud unprofitable on average. If a fraud gains G when paid and costs F when caught, fraud stops paying when the audit probability p is bigger than G ÷ (G + F).
Note the reversal: with partners, predictability builds trust (Tit-for-Tat). Against adversaries who exploit patterns, calibrated unpredictability is the equilibrium.
- A claim profile gains a fraudster $5,000 if paid; being caught costs $20,000 (repayment plus fine). What is the minimum audit rate?
- Your budget covers only half that rate. Find two levers that restore deterrence without a single extra audit.
Supply Chain: The Hold-Up Problem
The situation
A customer asks you to invest $2M in tooling that fits only their product, against a three-year forecast at healthy margins. Eighteen months in — tooling sunk, volumes delivered — procurement requests an 8% price cut at renewal.
The game
Solve it backwards. Once the tooling is sunk, it is worth almost nothing elsewhere — your plan B has collapsed, and the customer knows it. The squeeze is visible before you invest. The deeper damage: expecting hold-up, rational suppliers under-invest or price in a risk premium — value is destroyed for both sides before anyone behaves badly. Structural, not moral.
The remedies are commitment devices signed BEFORE investing: multi-year contracts with price formulas, take-or-pay volumes, customer co-ownership of the tooling, termination penalties. Plus reputation: a customer known for honouring supplier investments gets better tooling, cheaper.
- As the supplier, pre-investment: list four contract mechanisms that make the $2M safe.
- Classify each one: does it raise the shadow of the future, change the payoffs, or commit the customer?
Banking: The Bank Run
The situation
A rumour spreads about a mid-size bank. Every depositor faces the same choice: leave the money in, or withdraw now.
The game
A coordination game with two equilibria. If everyone stays, the bank is fine and staying is best. If everyone runs, the bank fails and the last in the queue loses most — so running is the best reply to running. Panic is rational. The rumour does not need to be true; it only needs to be believed about what others believe.
| You \ Everyone else | They stay | They run |
| You stay | 3, 3 good equilibrium | 0 last in the queue |
| You run | 2 cash out, minus hassle | 1, 1 bad equilibrium |
Deposit insurance is mechanism design: it changes staying-while-others-run from 0 to safe. Once staying is safe whatever others do, running stops being a best reply — the bad equilibrium is deleted from the game, not talked away.
- Using the matrix, explain in one sentence why a solvent bank can still die.
- Design three interventions that make “stay” the only equilibrium. For each: which payoff cell does it change?
- Mobile banking moves money in seconds and rumours travel on social media. Which parameter of the game changed — and what should regulators conclude?
Airlines: The Fare War and the Alliance
Game 1 · The fare war
Two carriers on one route: discounting steals share; matched discounting ruins margins for both — a repeated Prisoner’s Dilemma. The twist: capacity announcements are commitment devices. Publishing next season’s extra frequencies is a visible, hard-to-reverse escalation made before the pricing game even starts.
Game 2 · The alliance split
A trunk carrier (A) earns 30 alone ($M per year in this market); a regional feeder (B) earns 20 alone; connected under one code the network earns 70. Fair split? Average each partner’s added value over both joining orders: A first — A brings 30, B adds 40; B first — B brings 20, A adds 50. Shapley: A = 40, B = 30. The “small” feeder deserves 30, not its standalone 20 — its feed creates much of the joint gain.
- Compute the Shapley split, showing both joining orders.
- Role-play the split negotiation: A anchors on proportionality; B defends with marginal contribution. Who wins the room — and why?
Retail: The Price-Match Paradox
The situation
A chain announces: “Find it cheaper anywhere and we will match it.” Consumers cheer. Should the rival worry?
The game
Without the guarantee, two chains sit in a discounting trap — each tempted to cut, both ending at ruined margins. WITH a public, automatic match, a rival’s discount wins them no customers: every cut is matched instantly. The temptation payoff is deleted, and holding prices becomes the equilibrium.
| Without guarantee | Rival holds | Rival cuts |
| You hold | 3, 3 | 0, 5 |
| You cut | 5, 0 | 1, 1 equilibrium |
| With automatic matching | Rival holds | Rival cuts |
| You hold | 3, 3 equilibrium | 2, 2 cut is matched |
| You cut | 2, 2 you get matched | 1, 1 |
- Find the equilibrium in each matrix. In one sentence: what did the guarantee change?
- Debate: pro-consumer promise, or tacit coordination a regulator should study? Where exactly is the line?
Platforms: The Standards War
The situation
Two firms launch incompatible standards — payment QR codes, EV charging connectors, messaging protocols. Users, merchants and developers must pick a side.
The game
A coordination game with conflict: both firms prefer one winning standard to a fragmented market — but each prefers its own. Users add tipping: each adopter joins the standard they expect to win, so expectations self-fulfil and small early leads compound into winner-take-most.
That turns the war into a battle over beliefs. Preannouncements, launch subsidies and flagship partnerships are costly signals saying “we will win — join us now”. Test each one: does it actually cost the sender something (credible), or is it cheap talk? Subsidy wars between platforms are a war of attrition — chicken with a burn rate.
- Pick a live standards fight in a market you know (mobile payments, EV charging, mini-programmes). Map the two-equilibrium structure and each side’s tipping lever.
- Identify one costly signal each side has sent — and one piece of cheap talk pretending to be one.
- Who could act as mechanism designer here — and which player should want them to?